overview

Our process is a methodology driven plan - one part creativity, one part engineering. Through an initial client interview and business analysis we first identify the best course of action for providing a solution to achieve the project goals. Second, after in-house technical and design meetings, we consult with the client to outline a detailed formulation of action to execute on that solution. Building a solution is an ongoing process, not a one-time project with static substance. The design and development process should be a purposeful initiative and the solution must be a long term objective.

A crucial factor in our process is performing work in house, rather than outsourcing. By providing end-to-end solution development, we ensure a consistent combination of technology and design. All too often, companies outsource major components to 3rd parties -- whether they are local or overseas. There is nothing more frustrating than selecting a firm, engaging in a project, only to be introduced to the 3rd party company that will deliver a key component at the kick off meeting.

Every client is different and the dynamics of every project are unique. We tailor our design and development to your unique business needs by adhering to the following process:

1. Define the solution and its goals
- Determine the short and long term goals of the solution
- Define objectives and supporting business actions

2. Define the user experience
- Define the primary and secondary audiences
- Create user scenarios
- Optimize user experience
- Determine buying motivators

3. Content / Messaging
- Identify content and functional requirements
- Organize and label content
- Identify data sources

4. Structure / Layout
- Document the solution structure
- Define the navigation and flow
- Create detailed design document

5. Project Planning
- Generation of an initial delivery schedule
- Identify deliverables from both parties

6. Execution